Most people know that Alex is a big proponent of non-alcoholic beer and Athletic Brewing Company makes his favorite. He believes that the act of drinking beer is relaxing, even if it doesn’t have an alcoholic kick. There’s a huge untapped market of people looking for a beer that tastes great and doesn’t slow you down. Here’s an interesting article from Fast Company about what Athletic Brewing Company does (make delicious non-alcoholic beer) and how they make things happen. Try some, seriously, you’ll never miss the alcohol.
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