The Problem with Sharing the Creative Process is that People feel compelled to correct it. There is Always an Original. Save the Things We Love From Oblivion. Transform into Something Different. Transformation is Flattery. Perfectly Imperfect. Realize you can often do it better yourself, but you still need help getting to that point. Critical thinking, innovation, and curiosity. Without history you can’t change it. The relationship of science and cooking. If you apply a curious mind to different fields of study it is amazing what will be discovered. Pure thoughts often blind. What is your creative composition? Looking for what you don’t know is much harder than looking for what you do. Mining history for ideas. How does a dish come to be? There’s a pure version of everything 100% free of any apologies. Fan club for every part of the… Parallel food system. Obsessed with getting it right. Oftentimes it is the form of the ingredients that matter. A well-written menu is an engaging work of art. Looking to the Past for Flavor. Refinement of Materials: this is the entire process. Flavor is based on refinement: soil, food, bacteria. Texture is Equally as Important as Flavor. Tickle Your Brain. Extremes are interesting; it is the middle of the road that bogs us down. The key to creative is that one connection.
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