It is with great pleasure that I can link to the upcoming release of the book *Ignore Everybody* by Hugh Macleod. Hugh wrote the inspiring manifesto *How to Be Creative*. If you want a kickstart for your brain, start with the manifesto, digest it, share it, and then ante up for the full-blown book. It is quite humbling to read the manifesto and realize how spot-on Hugh’s observations are. I am simply amazed at how scintillating Hugh’s gruff and occasionally, okay more often than not, vulgar take on creativity inspires and motivates me on a daily basis. Actually, his unvarnished observations will easily strike a chord with those of us in the restaurant business.
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